CLIENT: Renault, Publicis Conseil, Paris

You don’t become a great craftsman by accident. I didn’t get to where I am now without a lot of hard work. Similarly, just like a craftsman excels in his profession by having an eye for detail and drive, Renault never stops improving their products. Inspired on the proud official portrait paintings of the past, I used my painterly sensibility and subtle humor to show the dedication to a craft that I, these workers, and Renault possess.